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Microtraction is an early-stage venture capital firm that invests in African startups at the pre-seed stage.

Microtraction is sector agnostic and heavily biased towards smart, relentlessly resourceful founders who are building high growth, technology driven businesses in billion dollar markets.

Click here to apply for funding 

Elbow Joint Group, is a thriving clothing and printing company based in the vibrant city of Pretoria, South Africa. We take immense pride in providing top-quality apparel and exceptional printing services to our valued customers. Our mission is to be a one-stop destination for all your clothing needs, where style meets creativity, and where you can bring your unique visions to life through our printing expertise.

Company Background:

Founded in 2019, Elbow Joint Group has grown steadily over the years to become a prominent player in the clothing and printing industry within Pretoria and its

GREENTECH INNOVATORS (Pty) LTD., a well-established water, environmental management, and scientific services consultancy based in South Africa, is a dedicated and innovative company. We provide Environmental Management Consulting Services in the areas of planning, environmental legal compliance, risk assessments, environmental impact assessments, project management, monitoring, auditing, mining permits, specialist studies (visual, wetlands delineation), social impact assessments, water-related services, conservation, rehabilitation, research, and science workshops. It is run by committed young

Sandbox Africa is a pioneering platform dedicated to addressing the unique challenges faced by African tech startups, particularly those led by black founders. We aim to expedite their market entry by fostering strategic partnerships and collaborations, providing access to APIs, data, intellectual property, licenses, and other crucial resources. African tech startups often grapple with limited funding, lack of mentorship, regulatory hurdles, and restricted access to essential resources. Sandbox Africa bridges these gaps by offering a platform for startups to connect with potential partners and

TuksNovation is a technology incubator and accelerator that is located at the University of Pretoria. TuksNovation provides start-ups with specialised product and business development support throughout their start-up growth journeys by assisting entrepreneurs to refine technologies and validate business models for the relevant markets.

Our programmes enable start-ups to commercialise innovative technology into new sustainable enterprises with social and economic impact.

Alunah Smart Waste Solutions is a company that is offering mobile paper shredding and recycling in the Nelson Mandela Bay Metropolitan Municipality. Our document shredding service is designed for businesses and organisations of all sizes. This company offers top-of-the-line document shredding services to ensure that documents are securely and adequately disposed of.  Alunah Smart Waste Solutions understands the importance of protecting sensitive and confidential information. We understand that security is of the utmost importance regarding document shredding. That’s why we adhere to strict

The Vuligqondo Smart and Organic Farming Model is a private company with a focus on smart and organic farming technologies. We specialize in hydroponics farming, organic farming, poultry production, egg incubator (chicks production) and solar farming system (renewable energy). We are currently working on developing high-tech irrigation system as an experimental setup for both smart and organic farming systems. 

We are a startup looking to do business in the line of Educational Technology. We are currently building a product (a mobile and web application).

Our product allows students to register, screen & meet tutors, book instant or schedules online classes, communicate with tutors, join online classes, make payments and manage all class data.

The main vision of the company is to provide easily accessible, instant and quality tutoring services for University students worldwide. We also aim to expand and tap into other markets in future.

YetuPay Technologies is a Namibian-based FinTech start-up aimed to become Namibia's leading Payment Service Provider (PSP) and create opportunities for

Entrepreneurs and Small businesses (SMEs) get paid and be more successful by accepting card payments.

• We want to establish untapped markets, build business tools and financial services that work for SMEs.
• We’re reducing the barriers to making payments accessible for small businesses

Afrineurs Development Hub trades as Afrineurs Business Consultants and was founded in 2019 and officially registered in July 2020 with CIPC.

We are a 100% Black-owned company with a Level 1 BB-BEE score. Afrineurs Business Consultants is a training and development institution that specializes in marketing solutions. We operate from Gqeberha but have a national foorprint having assisted clients across the Eastern Cape and South Africa as a whole. Our key objective is to assist African Entrepreneurs (Afrineurs) position themselves as leaders in their respective industries through innovative

We are tech base company the sector we choose for our company is the green technology/environmentally friendly technology, we look at problems that are affecting the communities cause we know that technology is key to these problem. some of our ideas are being developed into prototypes and we have partnered with a few institutions to help us archieving our objects.

Eagle Eye Defence was founded to address critical gaps in vehicle security by redefining control through advanced authentication. We have developed an innovative system that uses multi-factor biometric authentication to prevent unauthorized vehicle use. Unlike conventional methods reliant on keys, tags, or mobile devices—which are vulnerable to theft, interchangeability, or failure, our system ensures that only verified users can operate a vehicle.

Additionally, it offers remote immobilization capabilities, allowing vehicle owners or fleet managers to halt a vehicle instantly if it's being

ShiftCtrl Solutions is a 4IR technology user and development company. We have implementations in Virtual Reality by producing VR360 videos and we are a 3rd place winner of the Huawei Developer Competition 2022 in the Enterprise Intelligence category for a Computer Vision AI application. ShiftCtrl Solutions was established in 2016 as an IT management services company and has evolved into a Cloud Service company providing cloud consulting services across the various public clouds including Huawei Cloud, AWS, Azure and Google Cloud Platform. ShiftCtrl Solutions is a company that is managed by