Raymond Ackerman Academy of Entrepreneurial Development

The Raymond Ackerman Academy is a post-matric level academy that offers an inspiring and innovative six month, full-time programme in entrepreneurial development. 

The course aims at empowering young people by developing their entrepreneurial mind-sets. 

The RAA is 'RAAsome' opportunity for youth between 18 - 35 looking to:

- Develop personally

- Build their entrepreneurial mind-set 

- Learn business skills 

The curriculum is based on 7 business building blocks:

1: Introduction to entrepreneurship

• Includes the characteristics of the entrepreneur and entrepreneurial activities in SA

2: Idea creation & innovation

• Includes techniques to generate ideas and highlights the importance of unique ideas or ideas that add value

3: Developing the individual

• Includes identifying your vision and mission, learning to communicate effectively

4: Developing the professional

• Includes time management, presentation skills, professionalism in the workplace, career development

5: Doing business in South Africa

• Includes an introduction to economics and the South African business environment (includes requirements for setting up a business and introduction to support organizations).

6: The Four Legs of the Table (Mr Ackerman’s business strategy)

• Includes introductions to marketing, HR, operations, strategy, business numeracy and cost accounting

7: Idea testing & implementation