The Clean Drink Co. is a beverage mfg start-up focused on developing better-for-you, 'clean' and functional beverage products. We were influenced, and are looking to follow in the footsteps of, Glaceau/VitaminWater, Bai Brands and FUZE Beverage. 

We've just finished developing, with the assistance from BICSA in Silverton, a prototype of our first product (TRL 3-4), an enhanced water beverage brand  - NIMU - coming in five different variants, and are now looking to have sampling events/sessions, focus groups & sensory evaluations to glean consumer feedback (TRL 5). NIIMU is a functional enhanced water beverage coming in 5 different variants/SKUs designed to deliver hydration, functional ingredients that support wellness and refreshment through a balanced combination of mineralized water + flavouring(s) + natural sweeteners + vitamin mix + preservatives. It’s designed to maintain consistency in quality, taste, performance and appearance whether it’s consumed on its own as a standalone drink or used as a drink mixer.
At formulation level, NIMU’s comprised of a water base (mineralized water) + flavourings (as per each variant) + natural sweeteners + citric acid + a vitamin mix containing vitamins like vitamin C and antioxidants. These ingredients are proportioned with precision to accomplish a taste profile that’s clean whilst steering clear of excessive levels of sugar and artificial additives normally found in carbonated soft drinks.

We're looking to take full advantage of the growth in the bottled water, functional & enhanced water and natural food markets. The company’s targeting the health-conscious consumer, all-natural consumer and the organic buyer, particularly between ages 45 and 65.