Overview of Innovator

Many small businesses today rely on free or low-cost website builder tools to establish an online presence. While cost-effective, these tools often limit advertising capabilities, integrations, and scalability—leading to digital stagnation and poor discoverability.

Our Solution:
We offer professional website development and integrated advertising services tailored for clients who want to effectively launch and grow their online business. Our goal is to provide affordable, scalable solutions that ensure visibility across all major platforms.

Problem – eCommerce Evolution

Custom-built eCommerce platforms often become expensive and outdated, especially when integrating modern features like secure payment gateways, flexible checkout options, and last-mile delivery integrations.

Our Solution:
We provide cost-effective eCommerce support, including modern payment integrations, delivery solutions, and full-stack design and development. We also include advertising support to help clients convert visitors into loyal customers and boost online revenue.

Problem – Legacy Software & Operational Inefficiencies

Many organisations still rely on outdated software with poor structure and unused features. Manual task allocation, fragmented workflows, and legacy systems often result in inefficiencies, errors, and time-consuming processes.
Examples include:

  • Team leaders are manually assigning leads in call centres
  • Manually compiling reports from multiple data sources
  • Legacy platforms using obsolete programming stacks but processing live, business-critical data

Our Solution:
We offer software consulting and re-engineering services that identify user pain points, automate repetitive tasks, and modernise existing systems. Our approach ensures scalable architecture, intuitive design, and seamless migration, allowing your software to adapt to current and future needs.

Fun Check Summary – Ongoing R&D

Further research and development on NetFela Digital is ongoing. To test its conceptual structure and how it’s interpreted, I’ve run builds through platforms like Gemini, Copilot, LLaMA, ChatGPT, and Meta AI. Each platform has responded differently, with some unable to recognise the “NetFela Digital” query accurately.

This variability sparked an interesting idea: it could be fun (and insightful) to see how developers or “code ninjas” integrate APIs and NLP models once additional languages or formal naming structures are added to the build. It may help standardise responses and improve recognition across AI platforms.

Specialization Sector/s
​Information and communication
Computer programming, consultancy and related activities
Cloud Computing
Computer consultancy and computer facilities management activities
Computer programming activities
e-commerce
Internet StartUps
Other information technology and computer service activities
software development
Telecommunications
Information service activities
Web portals
Telecommunications
Other telecommunications activities
Professional, scientific and technical activities
Activities of head offices; management consultancy activities
Activities of head offices; management consultancy activities
Advertising and market research
Advertising
​Other service activities
Other personal service activities
Service Delivery Innovation and Innovative Services
Country / HQ
South Africa
Limpopo
Funding required
Government funding
Angel Investment
Equity Investment
Seed funding