Nedbank Swaziland

Nedbank Swaziland is an international bank that is a subsidiary of the Nedbank Group of South Africa: as such, it creates value through constant innovation and re-investment. Having recently repositioned its brand, Nedbank is to be more client-centric, driven by a fresh engaging tagline ‘See Money Differently’. Nedbank saw an opportunity to revitalise the brand to reflect some of the business changes already taking place. Based on the insight that money well managed can make a positive difference to individuals, businesses and communities, Nedbank chose to challenge and inspire the public to “See Money Differently”. This inspiration is consistent with Nedbank’s purpose of using financial expertise to do good.