Boitumelo Matsane Building a Legacy with Clay and Cement Works

Growing up in a business-oriented family, Boitumelo Matsane witnessed firsthand the struggles that come with entrepreneurship, particularly when faced with financial, emotional, and labour challenges. Her father's business, despite its potential, could not thrive due to these constraints. This experience fuelled Boitumelo's determination to forge her own path and create a business that would not only sustain itself but also support her family and honour her father's legacy.

Inspiration Born from Adversity

Boitumelo's motivation to start Clay and Cement Works stemmed from the struggles she observed at home. Recognising the need for financial independence and the desire to grow a business that could stand on its own, she embarked on her entrepreneurial journey. Her vision is to create a thriving business that would break the cycle of hand-to-mouth living and provide stability and growth for her family and community.

Contributing to the Community

High unemployment rates and financial struggles have left many young people without the means to complete their education or secure stable employment. Boitumelo's business is a beacon of hope for her community. By hiring locally and providing upskilling opportunities for the youth, she is not only creating jobs but also empowering the next generation with the skills they need to succeed.

Overcoming Challenges as a Female Entrepreneur

Boitumelo has faced significant challenges as a female entrepreneur. Many men she encountered were reluctant to take direction from a woman, doubting her abilities and refusing to work under her supervision. However, Boitumelo refused to be intimidated by their attitudes. She confidently demonstrated her capabilities and made it clear that women are just as capable as men in this industry.

Advice to Aspiring Female Entrepreneurs

Boitumelo's advice to other female entrepreneurs is simple yet powerful: "Learn to stand your ground in something you believe in. You started this business for a reason, and if you don't believe it will thrive, nobody else will." She emphasizes the importance of confidence and perseverance, urging women not to shy away from challenges or doubt their ability to handle the pressures of managing a business and leading a team.

Through Clay and Cement Works, Boitumelo is not only building a business but also a legacy—one that honours her family's entrepreneurial spirit and paves the way for future generations in her community.