Zyvela Holdings (Pty) Ltd is a South African private company building a luxury skincare brand rooted in African ingredients and indigenous knowledge. It is at concept and early-formulation stage, is not yet trading, and plans to launch one hero product before growing into a wider range.
The brand targets the prestige segment, where international names such as La Mer, Dior Prestige and Sisley dominate. Zyvela’s positioning is premium presentation and authentic African provenance, at a price below comparable imported luxury brands but above mass-market products.
Registration details
Source: Companies and Intellectual Property Commission (CIPC) certificate COR 21.1, issued 24 September 2026.
Registered name ZYVELA HOLDINGS (PTY) LTD
Registration number 2026 / 441001 / 07
Enterprise type Private company
Status In Business
Registration date 03/06/2026 (as printed on certificate)
Business start date 03/06/2026 (as printed on certificate)
Financial year end May
Registered office and postal address
Truter Boerdery Farm, Pinewood, Delmas, Mpumalanga, 2210
Directors and management
Moses Foley Maseko is the sole director and founder of the concept. The CIPC certificate lists him as the only director, appointed 03/06/2026. He developed the Zyvela concept, brand identity, product positioning and business direction.
Qualified cosmetic chemists, laboratories, regulatory specialists and contract manufacturers are planned to be engaged for formulation, safety testing, compliance and production scale-up. No partnerships are formalised yet. Zyvela Holdings (Pty) Ltd | Company Profile Reg. no. 2026 / 441001 / 07 | Truter Boerdery Farm, Pinewood, Delmas, Mpumalanga 2210 Page 2
Products
Two 50 ml products are presented. The application describes launching with a single hero product, so the launch order is still to be confirmed.
Product Size Positioning
L’ORêvé Serum (AVR-3™) 50 ml Visibly firmer, more radiant-looking skin
Formulation, safety, stability and efficacy testing are still to be completed. Ingredients will be African-sourced botanical actives combined with modern cosmetic formulation methods.
Brand identity
The identity is built on a faceted, geometric gold elephant emblem against deep burgundy, with the ZYVELA wordmark in spaced gold capitals. It signals heritage, strength and luxury.
• Serum: faceted glass bottle with a gold-and-crystal cap carrying the elephant emblem, and a hexagonal burgundy label with leaf detailing.
• Cream: burgundy jar with a gold knurled lid, a lid emblem, and a raised gold elephant on the side.
• Outer packaging: burgundy carton with the wordmark and emblem in gold.
The application states that the ZYVELA brand is trademarked in South Africa (Classes 3 and 35), with the zyvela.co.za domain and social handles secured.
Market and growth plan
Source: Grassroots Innovation Programme (GIP) application, dated 1 October 2026.
Target customers Affluent and aspirational African women aged 25–55 in Johannesburg, Cape Town, Pretoria and Durban; later expansion to African-diaspora buyers in the UK, US and Europe.
Revenue model Direct sales at an accessible-luxury price via e-commerce (EFT and card), then selected retail, boutique and export channels. Costing and final pricing are still to be set.
Marketing Social media, influencer partnerships, premium beauty showcases and strategic retail relationships.
Competitors Local: African Botanics, wnviron skincare, iwory beauty, African Extracts.
International benchmarks: La Mer, Dior Prestige, Sisley. Zyvela Holdings (Pty) Ltd | Company Profile
Reg. no. 2026 / 441001 / 07 | Truter Boerdery Farm, Pinewood, Delmas, Mpumalanga 2210 Page 3
Planned partners Botanical growers and suppliers, cosmetic chemists, contract manufacturers and laboratories, regulatory consultants, retail and export distributors. Not
yet formalised.
Investment The director is open to sharing equity with a private investor.
Contact
Address Truter Boerdery Farm, Pinewood, Delmas, Mpumalanga, 2210
Municipal district Nkangala
Contact person Moses Foley Maseko, Director
Telephone 072 500 9487
Website zyvela.co.za