Overview of innovation
- We serve two customer segments. On one hand, we service nano and micro-influencers by giving them private 1-on-1 access to top influencers at affordable rates. Then, on the other hand, we service top-performing influencers allowing them to earn extra income by coaching 1-on-1.
- The platform was set up to solve the following problem: Macro influencers do not have scalable solutions to earn more by coaching upcoming influencers. While upcoming influencers cannot access the Macro influencers to get personalised coaching to grow.
- We have set up a pilot and relationships with 3 upcoming influencers to test the assumptions that we have about the 1-on-1 coaching: https://simpleinfluence.co.za
- Unique value proposition: Personalised coaching that can increase the effectiveness of any growth strategy.
- We would like to test the pilot in South Africa, Nigeria, Ghana and Kenya by November 2021 then proceed to launch the beta in all the regions where the pilot was successful.
Innovation Opportunity Type
Collaboration
Funding
Partnership
Industry
Information and communication
Computer programming, consultancy and related activities
Education
Arts, entertainment and recreation
Creative, arts and entertainment activities
Technology Readiness Level
TRL 3 – Proof of concept created
Pitch Deck
Website link
https://simpleinfluence.co.za