P31 Beauty positions itself as more than a cosmetic line it is a movement to affirm Christian women's identity, combining beauty and faith. With scripture-linked flavors and a mission rooted in Jesus Christ, Proverbs 31 Beauty is set to carve a unique niche in the beauty industry while uplifting women spiritually, emotionally and physically.
Funding will go towards product development and manufacturing with a local, quality private-label company. This is to ensure our customers get quality products and the business promotes and contributes to the local economy. Having funds for operational costs and marketing will give the business the support it needs to flourish. Operational costs including reserves, insurance and etc will ensure successful running of the company. Sufficient funds for the perfect marketing strategy will help put us out there as a company, grabbing attention from the right audience the right way. Investing in this business will enable the business to achieve it's mission of having clean products that bring hope to the world.
Our direct target market includes Christian women ages 15- 35( age group that is most into beaty and cosmetics\0
Initial product released will be one clear lip gloss associating it's shade to verse 26 of the book of Proverbs in chapter 31 which speaks of wisdom and kindness flowing from the lips. They are reminded of this when they use the product on their lips.
The need/ problem at hand:
- Although Christianity is normal in South Africa, many are still hesitant to speak of their faith because they want to fit in. P31 BEAUTY becomes the unavoidable conversation-starter which could lead to more comfortability around speaking of one's faith as a Christian.
- Many mainstream glosses have negative long-term effects. P31 BEAUTY comes in as the clean rescue to not only bring out your lips but restore it to it's natural beautiful condition.
Where is the innovation in P31 BEAUTY?
- Clean product formulation meant to revitalize, nourish and restore the lips to their natural thriving state ensuring lips stay soft, healthy and radiant without long-term damage in mainstream glosses.
- Verse association - each flavour/shade of gloss will be associated with a verse from Proverbs 31. This innovative approach takes the experience of using the lip gloss to another level
P31 Beauty is currently in the idea-stage. The product is still being developed.
Our growth plan:
Achieve a world where more Christian women embrace their faith without shame. A world full of many communities of Proverbs 31 women who empower each other in their respective walks in Christ. Basically being the enzyme ( conversation starter, place of answers, etc) to society