Overview of Business

Vision:
To eradicate poverty and rebuild South African communities through locally-owned, scalable enterprises that drive employment, hope, and self-sustaining economic growth.

Mission:
To build a multi-sector, innovation-led economy by launching high-impact projects that empower unemployed youth, underserved communities, and local families.

Flagship Project – YOU WIN
A mobile-first fintech and gamification platform that rewards users with real-world prizes (groceries, airtime, cash, Everland tickets) through daily challenges. It’s designed to:

  • Financially empower unemployed youth
  • Drive community engagement and excitement
  • Generate internal revenue for reinvestment into jobs and local businesses
  • Support other BEC subdivisions through token-based systems and digital rewards

Prime Project – Everland
A faith-centered, Disney-style amusement resort that creates jobs, joy, and economic opportunity for local families. Features include:

  • Amusement parks, live events, motorsports, zoos
  • Educational tech zones and free WiFi
  • Integrated rewards system with YOU WIN
  • Gospel-focused activities and employment opportunities

Innovation Model:
A closed-loop economy where digital fintech (YOU WIN) supports physical infrastructure (Everland), and locals benefit as both contributors and beneficiaries. Faith, dignity, and community are foundational.

What Sets Project BEC Apart:

  • Faith-driven innovation for economic justice
  • Integrates gamification, tourism, and job creation
  • Focuses on the underserved provinces
  • Converts digital wins into real-world impact

Funding Goals:

  • Launch and scale the YOU WIN platform
  • Land acquisition and Phase 1 of Everland
  • Legal structuring and digital infrastructure
Stage of Business
Startup
Industries Served
Agriculture, forestry and fishing
​Mining and quarrying
​Manufacturing
​Electricity, gas, steam and air conditioning supply
Water supply; sewerage, waste management and remediation activities
​Construction
​Wholesale and retail trade; repair of motor vehicles and motorcycles
​Transportation and storage
Accommodation and food service activities
​Information and communication
Financial and insurance activities
​Real estate activities
Professional, scientific and technical activities
Administrative and support service activities
Public administration and defence; compulsory social security
​Education
Human health and social work activities
​Arts, entertainment and recreation
​Other service activities
Activities of households as employers; undifferentiated goods-and-service-producing activities of households for own use
​Activities of extraterritorial organisations and bodies, not economically active people, unemployed people etc.
Country / HQ
South Africa
Funding required
Seed funding