Overview of Innovator

MMS Africa is a leading broadcast software development company that specialises in providing comprehensive media management solutions tailored to the unique needs of African broadcasters. With a keen understanding of the local market, we have developed PfunzoIR4, an advanced and integrated airtime and content management tool. Our software empowers media owners to efficiently oversee the entire value chain, encompassing advertising inventory, pricing, content management, and robust business intelligence through an advanced analytics database.


In a rapidly evolving media landscape, MMS Africa has emerged as a trusted partner, addressing the pressing challenges faced by broadcasters. Our cutting-edge software solutions are designed to optimise operational efficiency and maximise revenue generation, while offering cost-effective alternatives to traditional broadcasting processes.
By leveraging the power of PfunzoIR4, broadcasters gain complete control over their advertising operations. Our intuitive platform allows for seamless management of advertising inventory, precise pricing strategies, streamlined content organisation, and real-time access to critical business insights. With the ability to analyse performance metrics and audience engagement, media owners can make data-driven decisions and unlock new opportunities for growth.

Specialization Sector/s
Professional, scientific and technical activities
Advertising and market research
Advertising
Other professional, scientific and technical activities
Business Method/Process Innovation
Country / HQ
South Africa