Overview of Business

We build unified digital operating systems for real estate businesses and SMEs that are losing leads due to operational inefficiencies. We turn marketing, lead management, and workflow automation into one cohesive engine that helps our clients operate more efficiently and convert more leads. The aim is to fundamentally help these businesses save time that can be redirected towards client acquisition, while also enabling them to scale their lead generation efforts to maximize their revenue. Our services span from digital presence architecture to automation and system integration.

Our Services:

  • Website and Digital Presence Development
  • Social Media Management
  • Workflow Automation
  • AI Training and Consultation

Our Target:

Our primary target is real estate and property developers, agencies, and brokers that are losing revenue to operational inefficiencies and fragmented digital systems. We extend the same frameworks to other growth-focused SMEs in adjacent industries facing identical growth challenges.

Competitive Advantage

The digital marketing industry is crowded with generalists who deliver traffic without infrastructure. Mikets Studios competes differently. Our property sector specialisation gives us an understanding of sales cycles, buyer behaviour, and operational complexity that no generalist agency can replicate. By integrating AI, automation, and business intelligence into every engagement, we solve growth problems at a structural level. Our end-to-end model eliminates the need for multiple vendors, making us not just another agency option but an entirely different category of growth partner.

Current Client Base

A few months ago, we strategically repositioned the business based on valuable feedback we got from the market and insights from successful entrepreneurs. As part of this process, we paused client acquisition to refine our market focus, niche down, and concentrate on serving 1 or 2 specific industries with a focused range of services. We also transitioned from a cloud-based automation environment to a more secure self-hosted infrastructure to provide greater protection and control over our clients' data. This required significant time and investment in learning and implementing a more advanced technical infrastructure. The repositioning has now been finalised, and we have begun executing our marketing strategy. Sales efforts will initially focus on structured cold-calling and warm LinkedIn outbound campaigns.

While we have developed additional sales and marketing strategies for future growth, financial constraints have temporarily placed these initiatives on hold. Our immediate priority is to acquire clients, generate revenue, and reinvest into these strategies to support sustainable growth and scaling.

 

Funding Requirements

The funding is required to build the operational foundation needed for Mikets Studios to acquire and serve clients effectively. This includes essential equipment and infrastructure such as laptops, a self-hosted server, mobile devices and accessories, as well as the software and technology tools required for automation, AI, content creation, web development, CRM, administration and business operations.

The funding will also support marketing and client acquisition, including paid advertising and marketing materials, while providing working capital for the first six months of operations. This covers essential operational costs such as staff resources, internet, office and meeting facilities, insurance, contingency provisions, and professional legal and tax support, allowing the business to establish itself, secure clients, and reinvest revenue into growth.

Stage of Business
Startup
Industries Served
​Information and communication
Computer programming, consultancy and related activities
Other information technology and computer service activities
Social Networking
Professional, scientific and technical activities
Advertising and market research
Country / HQ
South Africa
Funding required
Government funding
Grant
Equity Investment