MAC Holdings

MAC Holdings is a South African innovation and technology company focused on developing African-led solutions that combine artificial intelligence, creativity, culture, and human-centred design to solve real-world challenges.

The company serves as the parent organisation for a growing portfolio of technology, media, and creative ventures dedicated to improving communication, education, business productivity, and digital inclusion across Africa.

Our mission is to build intelligent products that are accessible, culturally relevant, and capable of empowering individuals, communities, businesses, and governments through innovation.

One of our flagship innovations is Chomi, a voice-first AI companion designed to understand people naturally, communicate in multiple languages, and provide meaningful assistance that reflects African contexts and values. Chomi is being developed as part of the broader Botho AI Platform, which aims to create ethical, human-centred artificial intelligence grounded in the philosophy of Botho—"I am because we are."

Beyond technology, MAC Holdings invests in media production, intellectual property development, digital content, and research that contribute to Africa's innovation ecosystem.

Vision: To become Africa's leading creator of human-centred technology and creative innovations with global impact.

Mission: To develop transformative technologies and intellectual property that improve lives, empower communities, and position Africa as a leader in innovation.

Core Values:

Human-Centred Innovation

Creativity Without Limits

African Excellence

Integrity and Trust

Collaboration

Sustainable Impact

Tagline: Creating Beyond the Obvious.