1. Strengthen and Clarify the Business Overview
Core Business Offering
Liquee Professional Services is a Johannesburg-based hybrid retail and services business offering retail and wholesale supply, printing services, and IT consultancy and advisory services.
Our current retail and supply offering focuses on everyday consumer products, including Premium 2 Ply Toilet Paper. We also provide basic printing services using our existing small printer, currently producing flyers and documents in black and white. In addition, Liquee Professional Services provides practical IT consultancy and advisory support to businesses and organisations.
The business aims to provide customers with convenient access to essential products and practical business services through a single provider.
Target Customers
Liquee Professional Services currently serves households, individuals and small and medium-sized businesses (SMEs), and coporte inlcuded. As the business expands, the target market will also include corporates, organisations and other businesses requiring product supply, printing, branding and IT-related support.
Current Business Activity and Traction
Liquee Professional Services is currently trading in Johannesburg, Fourways and Bronkhorstspruit, and has already served approximately 50 customers, generating approximately R2,000 in sales to date.
The business currently generates sales through its retail and supply activities and has also provided printing services using its existing small printer. This demonstrates initial market activity while the business continues to develop its product range, customer base and operational capacity.
Geographic Reach
The business is based in Fourways, Johannesburg, Gauteng. Current focus is primarily on serving customers within the local both Johannesburg Fourways and in Bronkhorstspruit. As the business grows, Liquee Professional Services plans to expand its customer reach across Gauteng and subsequently other parts of South Africa.
Differentiation
Liquee Professional Services differentiates itself through its integrated business model, combining product supply, printing and IT consultancy and advisory services under one business.
Rather than focusing on only one category, Liquee aims to provide practical and accessible solutions to households and businesses, corporate, and, particularly SMEs that may benefit from having everyday products (currently 2ply premium toilet paper rolls), printing and business support available through a single service provider.
The planned expansion into private-label tissue supply will further support SMEs and startups by providing opportunities to access 2ply premium toilet paper rolls products that can be branded and supplied under their own business names, together with related printing and packaging solutions.
Growth Plans
Liquee Professional Services plans to expand its printing capabilities from basic black-and-white document and flyer printing into large-format and customised printing.
This expansion will enable the business to offer services such as business branding, product labels, stickers, packaging-related printing, promotional materials and other customised printing requirements.
The expanded service will target SMEs, startups, organisations and other businesses requiring affordable and accessible branding and printing solutions.
In addition, the business plans to expand its retail and supply operations into tissue manufacturing, with the longer-term objective of supplying its own products as well as supporting other SMEs and startups through private-label tissue products.
Employment and Economic Impact
As Liquee Professional Services grows, the business aims to contribute to local economic development through employment creation and skills development. The expansion of our tissue manufacturing, printing and supply operations will create opportunities for additional staff across areas such as production, packaging, printing, administration, sales, delivery and customer support. As the customer base and operations expand, Liquee intends to create sustainable employment opportunities, particularly for individuals seeking entry-level and skills-development opportunities, while also creating opportunities to support and collaborate with other small businesses.
Funding or Support
Funding would primarily be used to acquire a toilet paper manufacturing machine, and materials, enabling Liquee Professional Services to move from purchasing and reselling tissue products towards local production and increased supply capacity.
Funding would also support the acquisition of large-format/customised printing equipment, a document printer and the necessary laptop, monitor and office workstation to strengthen daily operations and support the IT consultancy and advisory side of the business.The expected outcomes include increased production capacity, expansion of the customer base, additional product and service offerings, improved operational efficiency, opportunities to support other SMEs through private-label products and printing, and future job creation. The expansion is also expected to contribute to employment creation and skills development as increased production, printing, supply and operational requirements create a need for additional personnel.