Overview of Business

Ask Kat is a smart, WhatsApp-based tutoring platform designed to make learning support accessible, affordable, and personal for South African families.
It helps learners understand homework, prepare for exams, and build study confidence — while keeping parents informed, empowered, and involved.

Unlike traditional tutoring, Ask Kat operates entirely through WhatsApp, using AI technology, assessment-driven insights, and parent feedback tools to deliver real-time academic support.
 

The business runs on a subscription model for parents (R99–R249/month) and a bulk licence model for schools, NGOs, and CSI partners, ensuring scalability and sustainable impact.

Our mission is to close the gap between home and school by equipping parents to guide their children effectively, turning everyday devices into powerful learning companions.

Stage of Business
Startup
Industries Served
​Information and communication
Computer programming, consultancy and related activities
e-commerce
Networks
software development
Telecommunications
Information service activities
Big Data
Web portals
​Education
Education
Educational support activities
General secondary education
Primary education
Country / HQ
South Africa
Funding required
Government funding
Grant
Loan
Angel Investment
Equity Investment