GIZ South Africa, Lesotho and Eswatini, together with the New Energy Vehicles (NEV) Portfolio – South Africa JET IP, is inviting qualified firms and consortia to submit Expressions of Interest for strategic advisory services supporting the development of a Movement Brand for South Africa’s New Energy Vehicle (NEV) Transition under the Just Energy Transition Partnership (JETP).

The assignment will help create an inclusive and credible movement brand that brings together stakeholders across government, industry, labour, finance, research, civil society and consumers around South Africa’s transition to new energy vehicles.

Scope of Services

The selected contractor will provide:

• Strategic branding and movement brand development
• Stakeholder research, engagement and facilitation
• Movement brand strategy, positioning and narrative development
• Naming and message testing
• Visual identity and brand system development
• Communication toolkit development
• Stakeholder validation and refinement
• Activation and rollout planning
• Final presentation and handover of editable assets

Key Deliverables

Expected outputs include:

• Inception report and detailed work plan
• Research and stakeholder insights report
• Stakeholder map and audience segmentation
• Movement brand strategy and messaging architecture
• Naming and narrative recommendations
• Visual identity concepts and final brand guidelines
• Communication toolkit, including templates, messages, FAQs and social content
• Stakeholder validation workshop and report
• Six-month activation and rollout roadmap
• Complete handover of editable assets

Eligible Applicants

The opportunity is open to professional service firms and consortia with legal presence in South Africa.

Applicants should demonstrate:

• A proven track record in complex branding, movement-building or campaign assignments
• Experience spanning industrial competitiveness, climate/energy, just transition or public-sector communication
• Experience working across multi-stakeholder ecosystems
• Capacity for stakeholder research and facilitation in South Africa
• Multilingual stakeholder engagement capabilities
• Strong project management, quality assurance and data protection practices

Team Requirements

Bidders should propose a core team capable of delivering the full assignment.

Team Leader: At least 10 years' experience in strategic communication, branding or multi-stakeholder communication, including leadership of comparable assignments and C2-level English proficiency.

The team should also include a 2–5 member short-term expert pool covering visual identity, stakeholder engagement, facilitation, participatory research, communication, copywriting, digital content and activation support.

Submission Requirements

The first stage requires a technical Expression of Interest without financial pricing.

Applicants must submit:

• Letter of interest of maximum 1 page
• Technical Expression of Interest of maximum 8 pages
• At least three relevant references
• Concise CVs for the Team Leader and proposed experts
• Company registration certificate from CIPC
• Valid SARS tax clearance certificate
• Declaration of availability for the assignment period

Evaluation

Expressions of Interest will be assessed on:

• Understanding of the assignment and movement branding approach
• Proposed methodology and stakeholder engagement concept
• Team composition and relevant experience
• Proven track record in comparable assignments

Shortlisted firms will proceed to the second stage and receive the full tender documentation, including detailed technical and financial requirements.

Contract Period

1 November 2026 – 30 April 2027

Important Dates

Clarification deadline: 9 October 2026, 13:59
EOI submission deadline: 16 October 2026, 23:59

Submission

Completed applications must be submitted as a single PDF by email.

Submission email: ZA_Quotation@giz.de
Reference: 10034741_EOI_NEV Movement Brand

Geographic Scope

South Africa

The assignment is specifically for South Africa's NEV transition, with stakeholder engagement taking place in Johannesburg and virtually.

Important Applicant Information

This is a procurement opportunity, not a grant. No financial offer should be submitted at the first EOI stage. Only shortlisted bidders will be invited to submit detailed technical and financial proposals.

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