Overview of Business

Industry Context 

The global market for natural and botanical personal care and wellness products is experiencing significant and sustained growth, driven by a consumer shift toward clean, plant-based ingredients and a growing awareness of the limitations and risks associated with synthetic formulations. The “clean beauty” movement has evolved from a niche trend to a global market imperative. In South Africa, this global trend meets a unique local advantage: a rich indigenous knowledge and botanical heritage. 12 Teaspoons capitalizes on this intersection, meeting the demands of a health-conscious consumer base with locally rooted, science-backed manufacturing, with our botanical-first approach offering a key market advantage.

About the Business 

12 Teaspoons is a Gauteng-based, innovative manufacturing business specializing in the extraction and application of herbal and botanical actives for use in cosmetics and herbal supplements. Operating from its own in-house manufacturing facility in Randburg, the business controls every stage of its production process from extraction through to finished product ensuring consistent quality, formulation integrity, and the kind of transparency that today's conscious consumer demands. An impressive 99.8% of all inputs are sourced locally, reflecting a deep commitment to supporting South African suppliers, reducing the business's environmental footprint, and keeping value within the local economy.

Our Products

Hair Growth Solutions – Our flagship hair growth range is formulated using our proprietary botanical extracts as active ingredients. It is specifically developed to support hair regrowth for individuals experiencing hair loss or alopecia. The range addresses a deeply personal and emotionally significant challenge for many consumers, offering a naturally derived alternative to conventional hair loss treatments.

Advanced Skincare — The Tati Love Skin range is a botanically formulated skincare line targeting adult acne and hyperpigmentation, two of the most prevalent and confidence-affecting skin concerns among South African consumers. Formulated with the same rigour and commitment to natural actives that defines the broader 12 Teaspoons offering, the range delivers targeted, effective skincare grounded in botanical science.

Growth & Investment Opportunity

As a scale-up business with an established manufacturing capability, a locally sourced supply chain, and two defined product ranges addressing real consumer needs, 12 Teaspoons is well positioned for the next phase of growth. The business is actively seeking funding to expand its production capacity, grow its market presence, and accelerate the development of its product portfolio. 12 Teaspoons offers a rare opportunity to invest in a proudly South African business that combines innovative botanical science with a high-integrity, socially responsible commercial model.

Stage of Business
Scale-up
Industries Served
​Manufacturing
Manufacture of chemicals and chemical products
Beauty and Cosmetics
Manufacture of pharmaceuticals, medicinal chemical and botanical products
Manufacture of pharmaceuticals, medicinal chemical and botanical products
Country / HQ
South Africa
Funding required
Government funding
Grant
Loan
Venture Capital
Angel Investment
Other